Thursday, June 10, 2010

Marketing is MOST important when the economy is down.

It’s not counter-intuitive – it’s true: When the phone stops ringing, it’s time to ratchet up the outreach a notch.

CauseWare can help.

The mission of CauseWare is three-fold: Serving charities, educating donors, and helping employers with charitable programs.

When working with charities, CauseWare focuses on small to medium sized organizations that do not have the budget or staff to plan and execute excellent communication and marketing strategies. Simply put, the mission at that level is to “Bring the tools of corporate marketing to America’s charities.”

It’s a sad fact of American life that a very few charities have the resources to attract and keep donors, or to forge relationships with corporations, for workplace giving, or for cause related marketing.

CauseWare aims to change that.

CauseWare is positioned as a low-cost solution for medium-sized charities. At CauseWare, our career-long commitment has been to bring affordable solutions to charities and non-profits.

There are many low-cost and no-cost channels available to make and strengthen the bond between charities, donors, volunteers, and corporations. Charities only need help in identifying the best, learning how to use them and developing strategies that are efficient and effective.

Please feel free to direct others to my blog at CauseWare.BlogSpot.Com. There’s a lot of free advice here – some of it pretty good, if I do say so myself. Soon, I’ll also have services, mission, etc., posted at CauseWare.Net.