Check out this great post on nonprofit marketing Queen of the Rodeo, Katya Andresen's blog: Katya's Non-Profit Marketing Blog.
The title is "Four insights on giving from a philanthropist who is a psychologist." It's a very insightful, quick read on the power of words in fundraising.
The title is "Four insights on giving from a philanthropist who is a psychologist." It's a very insightful, quick read on the power of words in fundraising.